Ocean freight is the most common mode of transport that importers and exporters use. A full 90% of everything is, in fact, shipped by ocean freight and sea freight. Everything around us from what we eat, wear, seat and touch been transport. Cogoport is about empowering each and everyone choice.<a href="https://api.whatsapp.com/message/N4CI7UNDFE2ZM1?autoload=1&amp;app_absent=0&amp;utm_source=web&amp;utm_medium=blog&amp;utm_campaign=general" target="_blank"><img src="https://cdn.cogoport.io/cms-prod/cogo_public/vault/original/Blog Banner WA 2.png" width="auto" style="width: auto; height: auto;"></a>Started in India, Cogoport helps coordinate the complexity required to move freight across varied network of logistics asset owners. As, no company is big enough to have all the assets required—trucks, container ships, trains, warehouses, and more— multiple asset owners.For every element of international cargo, the process would include customers&nbsp;having to find a truck in both countries, booking freight across the ocean, passing through customs on both sides of the ocean, storing goods in warehouses, and finally arranging the final delivery.On top of that, competitive rates have to be secured and the pricing needs to be clearly known to the end client, to make sure it’s plausible. For a traditional freight forwarder, all of the complex coordination is done using the conventional modes like phones, emails, fax machines, and physical pieces of paper, which are a hassle in itself. To date, there has been more take up of tracking technology in air freight than ocean or sea freight. So, how do we end this extremely fatiguing game?Cogoport is the solution!<img src="https://cdn.cogoport.io/cms-prod/cogo_public/vault/original/Blog-Banner-Portal-1.png" alt="" width="300px">We are improving experience by bringing in softwares, not only promoting automation but also improving the user experience for customers moving freight, subsequently providing transparency, the most necessary element. As a result, our online dashboard gives customers more visibility and control over their structured supply chain than ever before, with transparent pricing and quick tracking.We help in lowering transaction costs and committing fewer errors, thanks to software-driven automation that augments human capabilities. Furthermore, we build specialised softwares, as we have a dedicated team of engineers that strives continuously to develop quality products best suited for our customers and serve them better.Cogoport promotes swiftness by bringing together human expertise and its fully online platform, with instant rate comparisons and live tracking, thereby providing complete transparency to ensure a smooth freight forwarding. In only a couple of months, we have become the most favourable to do business with, in this industry. We are not only making ocean freight hassle-free, but are preferred because we are quick and affordable. We are on the track to win as we have mastered not only the logistics behind ocean freighting but also, most importantly, the experience! We innovate to make you successful.

Hassle-free Ocean Freight: We Make You Successful

Hassle-Free Freight: How to Simplify Your Shipping Process

India has
managed to break into the top 100 countries in World Bank’s Ease of Doing Business ranking. In the
latest rankings published by the World Bank, India was ranked 100. This is a
major progress from the previous year’s rank of 130. 



While this
is an important achievement for the country, India is still lagging behind in
certain important parameters like Trading across Borders, where it is ranked
146 among 190 countries. 



What is Trading across Borders ranking



The
Trading across Borders parameter is important as it measures the efficiency
with which certain compliances associated with the import-export procedure are
carried out. 



For rating performance on Trading across Borders, the World Bank looks at the time and
the cost attached with the logistical process involved in export-import trade of a
country.&nbsp;To arrive at a ranking, World Bank studies the time and the cost
(excluding tariff) attached with 3 sets of procedures namely - documentary
compliance, border compliance, and domestic transport involved in the entire
export-import procedure. 



The digitialisation drive by Ministry
of Shipping



To
improve upon this facet of international trade, the Ministry of Shipping has
made&nbsp;it mandatory to exchange/transfer trade documents - e-invoice, e-payment, and e-Delivery Order - in digital form via the
Port Community System (PCS). Earlier this facility was available only for DPD
container clearance at JNPT Port, but now with the latest notification (link
given below), the PCS facility has been extended to all stakeholders like
terminals, CFSs, ICDs, and other Major Ports where the Port Community System is
available.&nbsp;The Port
Community System (PCS) is the integrated web-based message exchange platform for the entire maritime community
operated by Indian Ports Association (IPA).



The PCS is
directly linked to ICEGate, a portal operated by the Customs to digitalise trade processes
such as filing of import and export documentation, payment, and document status
tracking. This will help in easy transfer of information from one system to
another. (Source: Ministry
of Shipping Notification)



Is it enough?



While digitizing
these processes will definitely help in improving the turnaround time of the
listed processes, at the same time, it is also important to note that these are
not the only issues at Indian Ports that affect the turnaround time of the
shipments. 



According
to the <a href="https://www.livemint.com/Politics/Ss11a6xyvpnhWRTXcaoRnM/Better-port-ecosystem-to-help-boost-Indias-ease-of-doing-bu.html">report</a>,
Port Logistics: Issues and Challenges in
India, authorized by the Niti Aayog, published by Dun &amp;
Bradstreet (DNB) in February 2018, port
congestion, shipping line issues and charges, regulatory clearances, customs
clearances, documentation and paperwork are the major issues that result in
detention and demurrage charges incurred by importers. In other words, these
issues are responsible for causing a delay in processing shipments. 



Among the
points listed in the DNB report, port congestion is the main pain point. If our
ports can work on improving infrastructure issues, it would be easier to implement
and execute the new initiatives. 



Instead of
looking at these parameters separately, it would probably be better if the policy
framers looked at the entire trade activity holistically – which includes documentation,
shipping lines, port operations, traders, policies and laws of trade, and
service providers like CFS, stevedores, rail and road transporters, and terminal
operators. 



A
holistic approach would ensure that in an attempt to fix one problem, we would
not give rise to or disrupt another sector of the trade. The loss
of business and employment suffered by CFS operators providing service when
the DPD model was extended to all importers at JNPT is a case in point. 







To
know more about Direct Port Delivery, click <a href="https://www.cogoport.com/en-IN/blogs/direct-port-delivery">here</a>.Sources:&nbsp;<a href="https://www.worldbank.org/en/businessready">Ease of Doing Business Ranking,
World Bank</a>

<a href="https://www.worldbank.org/en/businessready">Trading
across Borders, World Bank</a>

Ministry of Shipping
Notification

Digitalizing Shipping: Boosting India's Business

e-Way Bill Update: CGST Amendment Rules 2018

Given the influence of Information Technology on businesses in the tech-savvy century that we live in today, it cannot be denied that the use of right system software can either make or break the company. If you want your company to not just survive the technology wave, but thrive and grow, it is time to pay a little more attention to the software that your business is using.&nbsp;<img src="https://cdn.cogoport.io/cms-prod/cogo_public/vault/original/Blog Banner WA 1.png" alt="" width="300px">The software that will profit your business the most and ensure smooth business operations depends on a number of factors like your business model, requirements, scale, budget, etc. Broadly speaking, there are two options available– Third Party Tools and In-Built Solutions. We, at&nbsp;Cogoport,provide the best ocean shipping solutions including Third party Tools and In-Built Solutions.&nbsp;Let’s understand briefly what each of these entail.&nbsp;What are Third Party Tools?Also known as Off-the-shelf solutions, these refer to the software that is created by a company to be used on an existing program on a particular system developed by another company.&nbsp;Let’s understand this with an example of a restaurant business- A regular restaurant would require a software that would allow it to keep track of its grocery purchases, orders received and served, etc. So, they can resort to purchasing a Third-party tool, from our company, which allows them to record all these comprehensively on their system.&nbsp;What are In-Built Solutions?An In-built solution is a software that a business gets developed through a software service provider or a software developer on their own terms, in accordance with the particular requirements of their business. Also known as Customized Software Application, it is a way for the business to ensure that they are using a software that has been specifically tailored for them. If you need efficient In-Built solutions at your disposal,&nbsp;Cogoportis the right digital shipping platform for you.In the previous example of the restaurant, if the restaurant also provides online order booking and delivery, then they will need a software system that allows them to record those in addition to other things. If they cannot find a third-party tool that provides this service, they can have their own software developed that allows them to do this.&nbsp;How to figure out which of these is the right solution for your business?The first step to making any decision is gathering as much information as possible. The same goes for choosing between Third-Party tools and In-Built solutions. You begin with figuring out what you need done with that software and then you move on to the next part where you find the software that gets it all done in a cost-effective manner. To make your job easier, we help you choose the right solution and make efficient business decisions.Here are some guidelines to we follow to decide which kind of software is more beneficial under which circumstances:&nbsp;Situations in which you should go for a Third-Party Tool –·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Budget Constraint– It is no surprise that getting an off-the-shelf software costs way less than developing your own software. So, if you are on a limited budget, a financially prudent choice would be to find an in-built software that solves most of your needs.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Limited Time– Even if you have the financial resources to build your own software, it will still take a considerable period of time, ranging from a couple of months to a couple of years. If you do not have that kind of time to invest, you can go for an In-built Software temporarily while you work on your customized software.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Technology does not translate to competitive advantage– The kind of software you require and how sophisticated it needs to be, depends on your business model. It makes no sense for a retail furniture store, for instance, to have state-of-the-art system software, as it won’t necessarily convert to more sales or reduced costs, or in any other way give you a competitive edge in the market. Also, customers couldn’t care less about the kind of software you use, unless it means better quality services for them. So, if you are not in the kind of business where advanced technology directly translates into revenue for the business, getting your own software built is an extravaganza you should steer clear of. Get an in-built software and invest the remaining resources (time and money) in something that profits you directly. Withus, you will never face the problem of misguided business decisions and always get the most profitable services.Situations in which you should go for an In-Built Software Solution –·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Yours is a unique business model –If your business is modelled on an out-of-the-box idea, then it is unlikely that you will find any Third-party tool that meets a lot of your needs. This is because the third-party tools are made on a rather general note and they mostly only serve the very basic needs which are common to a majority of the businesses in the sector. And since, your business model is unique, it necessitates the use of an equally unique and customized in-built software.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Available third-party tools are not compatible with your other programs– Chances are you are using a number of programs to run your business. And therefore, for smooth functioning you need them all to be compatible with each other. But certain third-party tools are not compatible to external programs. So, instead of changing all other programs to suit your third-party tool, it makes more sense for you to get your own software customized that is perfectly in sync with your all other programs.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Targeting specificities– With an in-built solution, you get absolute control over the software you are using. So, if you are willing to be pro-active about managing your business in, an in-built software would allow you to work on specific targets and request quick updates concerning the areas you would like to focus more on. This is something which is not an option with the Third-party tools.&nbsp;Here, at Cogoport, we incorporate ground breaking technology which helps us in being a leader in our industry.&nbsp;

Third Party Tools or In-Built Solutions

<img src="https://prod-cogoport.s3.ap-south-1.amazonaws.com/9791a798065e333ef39f37e51597eaee/alex-knight-199368-unsplash.jpg" alt="alex-knight-199368-unsplash.jpg" class="left" width="100%"> It has been an eventful week. Hurricanes and trade wars impacting supply chains and logistics operations in various parts of the world, and the capacity crunch impacting shippers and shipping companies alike. For me personally, the week was literally eventful. I visited the Netherlands India Business Meet event near our European headquarters in Rotterdam and had interesting conversations on opportunitites and trade between India and the Netherlands. I accepted an invitation to speak on the Multimodal Europe event, which will be in Rotterdam November 6 and worked on the presentations I will be giving at the ICT &amp; Logistiek (ICT &amp; Logistics) event in Utrecht November 7 and 8. Speaking about events, here are the events that caught my eye this week in shipping and logistics: The Capacity Crunch The Loadstar has been writing a lot about the capacity crunch this week. Major shipping lines are canceling sailings from Asia to Europe. One of the reasons cited is the early October Chinese Golden Week holiday. Some interesting highlights: According to this week’s World Container Index (WCI) from Drewry, the Asia to North Europe spot rate component was $1,662 per feu, which is 3% down on the previous period.The aggressive rate stance taken by CMA CGM and Maersk on the route, as well as others less publicly, including MSC, is due to a particularly bearish sentiment on forward booking prospects.--&gt; Slack season pressure could spark new Asia-Europe capacity crunch North European exporters are becoming increasingly concerned at the knock-on impact of canceled backhaul voyages in November, and fear a return to the capacity crunch last experienced during the alliance restructuring in April last year.--&gt; Backhaul capacity crisis fears as more Asia-North Europe sailings are blanked Container throughput in the five largest [Chinese] ports was up 6.8% to 40.9 million twenty-foot equivalents (TEU) in the second quarter. However, trade tariffs imposed on China by the US is increasingly seen as a roadblock to further growth.--&gt; <a href="https://www.freightwaves.com/news/sisi-global-ports">Maritime trade continued to see strong growth, but tariffs remain a risk</a>&nbsp; Demolition of container vessels so far this year is at a record 10-year low, with just 24 ships for 47,500 TEU sold for scrap. This compares with 120 vessels equating to 355,000 TEU sent to the breakers by the same point in 2017.TEU--&gt; Gloomy outlook for container charter market as cautious carriers cut capacity&nbsp; The Trade War between the US and China Another thing impacting shipping in a negative way is the ongoing trade war between the US and China. The US is still increasing tariffs. And we haven't seen the end of it yet. So far the impact on shipping has not been big, but that will change. Some interesting snippets: Following the latest round of tariffs introduced by the US and China this week, Drewry has reduced its forecast for global container volume growth from 5.7% to 4.3%.--&gt; Fears over future container terminal capacity as investors get cold feet China and the United States plunged deeper into a trade war on Tuesday after Beijing added $60 billion of U.S. products to its import tariff list in retaliation for President Donald Trump’s planned levies on $200 billion worth of Chinese goods.--&gt; <a href="https://www.reuters.com/article/us-usa-trade-china-response/china-hits-back-by-levying-tariffs-on-60-billion-of-u-s-goods-idUSKCN1LY22V">China to penalize $60 billion of U.S. imports in tit-for-tat move</a> and <a href="https://www.supplychaindive.com/news/tariffs-200-billion-imports-china-trade/532540/">Tariffs on $200B worth of imports from China start Sept. 24</a> Coming off of an all-time monthly high for United States-bound waterborne shipments in July, August levels, while still strong, were down slightly, according to data recently issued by global trade intelligent firm Panjiva. “The basic message is that Trump’s tariffs likely led to accelerated shipments in July instead of August and we may, therefore, have seen the peak of the year already,” said Chris Rogers, Panjiva research director.--&gt; <a href="https://www.supplychain247.com/article/u.s._bound_imports_are_down_sequentially_and_up_annually_in_august_reports">U.S.-bound imports are down sequentially and up annually in August, reports Panjiva</a> The Robots Are Coming And to end on a positive note: good news for us logistics professionals. We have nothing to fear from robots in the workplace. And the same goes for those not in logistics as well. Although some jobs will change and others will go away. According to the World Economic Forum (WEF), about 133m jobs globally could be created with the help of rapid technological advances in the workplace over the next decade, compared with 75m that could be displaced.--&gt; <a href="https://www.theguardian.com/business/2018/sep/17/robots-in-workplace-could-create-double-the-jobs-they-destroy">Robots in the workplace 'could create double the jobs they destroy'</a> Supply chain and logistics specialist positions are safe in the age of automation, according to WEF — in fact the report calls this field "emerging".--&gt; <a href="https://www.supplychaindive.com/news/WEF-report-supply-chain-safe-automation/532653/">Supply chain, logistics professionals are 'safe' from automation</a> Plans for an autonomous, purely electric container ship are making waves internationally as Norway positions itself as a global pioneer in alternative propulsion systems. The ‘Yara Birkeland’ will be the world’s first autonomous electric container ship, and will no doubt change freight transport at sea.--&gt; <a href="https://cleantechnica.com/2018/08/23/the-worlds-first-electric-autonomous-container-ship-to-set-sail-in-norway/">The World’s First Electric Autonomous Container Ship To Set Sail In Norway</a>

Capacity Crunches, Trade Wars, and Robots

<img src="https://prod-cogoport.s3.ap-south-1.amazonaws.com/7928782654bd854eaabf72f874ad8196/Cogoport_7%20Facts%20About%20Shipping%20Industry_Blog%20creative-04%20%283%29.png" alt="interesting facts infographic" class="center" width=""> Reference:90% of Everything by Rose GeorgeStatista.comThe Internet!

7 Interesting Facts About the Shipping Industry!

In early December 2018, RBO received a grant from Innovative (MIT) subsidy from Province South-Holland to make this a universal Certified Food Tech &amp; Logistics platform.Royal Blue &amp; Orange International Trading (RBO Trading) has been working on a Certified Food Tech &amp; Logistics platform, ’From Farm to Fork’ solution around the world with specific tests, giving every farmer a chance to participate in growing their economy. They are excited to support the food industry and make the supply chain more transparent.RBO Trading has collaborated with Milvum and Cogoport in efforts to combine their knowledge and expertise to make a bigger impact. Cogoport is a digital freight moving platform which enables businesses to increase their presence by making shipment of goods across the globe a much simpler task.&nbsp;Sukai Ceesay, CEO of Royal Blue and Orange International Trading B.V. (RBO), in a discussion with Cogoport, talked about her business’s recent involvement with us. She is happy to have worked with us and shares how Cogoport made it easier for her to expand her business reach globally. Know what she shares about the grant, Cogoport and how it helped her expand&nbsp;-Tell us about your business?A:&nbsp;Royal Blue &amp; Orange International Trading B.V. (RBO Trading) is a certified ethical, social and circular economy product and equipment sourcing solutions in the Quick Service (fast food) Industry. RBO Trading is a globally approved supplier and in the vendor list of Domino’s Pizza International and other multinational and local food companies. RBO Trading also manufactures proprietary products for companies using social, environmental and circular economy ingredients/solutions. How has Cogoport helped your business and what problems does Cogoport help solve?A: RBO Trading is hoping to have Cogoport participate on our platform as a logistics solution for our customers who need it. How well does Cogoport meet your business needs?A: I reached out to Cogoport for the simple fact that they are not geared towards the Fortune 500’s. Its logistics solution is practical for the small and medium enterprises who need practical and cost-effective logistics. I am a believer that when you help the small and medium businesses, you will indirectly help the big companies. Having digital transaction receipts and transparent quotes and billing make Cogoport a solution for our times. Looking forward to working with this team…What two features of Cogoport are most valuable to you?A: I would have to say, the transparency of billing and reliability of quotes.How likely are you to recommend Cogoport to your colleagues?A: Highly likely! Otherwise, I will not be doing business with you :))

Royal Blue & Orange Trading with Cogoport

Technology has revolutionized the way business is performed all around the world. With the introduction of better and more advanced technology, operating business has become much easier and efficient. Technology has affected not only one, but all types of business dealing in different products and services.The Freight industry is one which has seen a significant change in their business operations due to the integration of advance technologies in their systems. Supply chain productivity has risen notably due to these advances and has helped in minimizing cost and error in the industry.Technology has an impact on all operations of the logistics industry, from transportation either by air or ocean, to supply chain management and even shipment tracking.Let’s take a look at the 3 major technological advancements that are changing the freight industry for the better: <img src="https://prod-cogoport.s3.ap-south-1.amazonaws.com/1e26e62537de38f6a575358754382542/download%20%283%29.jpeg" alt="download%20%283%29.jpeg" style="width: 981px; height: 654px;"> 1) Internet of Things (IoT):In the freight industry, having access to real time data is very important. The IoT technology is an efficient way of managing supply chain and logistics and making them more organized and error free.&nbsp;Companies have started adopting this technology in order to increase their productivity and optimize their operations. From creating ‘smart warehouses’ which are operated by robots who store, arrange and retrieve inventory with efficient ease, to using IoT sensors for detecting goods, companies have transferred all their logistic operations to be handled by IoT. All IoT compatible devices can communicate, coordinate and connect with each other to perform supply chain management tasks in a synchronized manner. <img src="https://prod-cogoport.s3.ap-south-1.amazonaws.com/9ca57f3817a4c3e8ef5a68b0a9787a75/download%20%284%29.jpeg" alt="download%20%284%29.jpeg" style="width: 981px; height: 736px;"> 2) Artificial Intelligence (AI):AI/machine learning is a technology which is being widely adopted by supply chain companies to facilitate better management and growth. AI is the future of supply chain management market. Here’s how AI/machine learning helps the supply chain market:<ul><li>AI helps in better negotiations to get you the lowest price for hardware and software. It also helps you analyse the supply, quality and demands as well as the services, warranties and Mean Time Failure of a product.</li><li>With all the useful data at your disposal, AI helps you analyse it and provides real time advice on how the inventory management can be made more effective.</li><li>Order management can be done in a more accurate and efficient way with the help off AI tools.</li></ul> <img src="https://prod-cogoport.s3.ap-south-1.amazonaws.com/c6a229ba5e529e2774e97ac22dd89cda/download%20%282%29.png" alt="download%20%282%29.png"> 3) Cloud Computing:Cloud computing is another technology which has improved the operations in freight industry by providing exceptional data handling solutions. Data is readily available on the internet and can be accessed from anywhere around the world.These are the ways in which cloud computing helps the supply chain market:<ul><li>It allows real-time evaluation of prices associated with each logistics and supply chain element.</li><li>You have access to real-time inventory and thus inventory management becomes simple.</li><li>Your data gets stored in matrices and divisions which helps you find out similar shipping and procurement patterns.</li><li>It allows real-time monitoring and helps in creating accurate models of merge in transit.</li><li>Your entire team can access data regardless of the time and place they are stationed at. This gives way to faster and efficient operation.</li></ul> <h2>Conclusion</h2>Managing supply chain and logistics has become less challenging with the introduction of these technological advancements. There are limitless possibilities for the development of freight industry when it is integrated with technology.

Freight Industry Tech: IoT, AI, Cloud Computing

Standards are both important and difficult to achieve when it comes to logistics. There are so many parties involved. The importance of standards becomes apparent when we look at some of the best-known standards in the industry. Take for example the shipping container. Shipping containers have been used since the end of the 19th century, but they weren’t standardized until 1968 when the TEU was established. The same goes for wooden pallets. And still, there are many variations.<h3>Standardization. IT’s essential.</h3>With the digitalization of freight, the importance of IT standards has become apparent as well. There are many different IT systems used in the procurement, production, and distribution of products. Many of these IT systems (should) communicate with each other, which means they need to be connected. As many of these systems have their own “standards” the integration of these systems is challenging, to say the least. Digitalization has enormous potential, but all systems should be easily interconnected.<h3>Digitalization, standardization and interoperability</h3>I was glad to learn that 5 of the largest ocean carriers have announced the launch of a digital standards association that intends to achieve "digitalisation, standardisation and interoperability" in the container shipping industry. IT executives from CMA CGM, Hapa-Lloyd, Maersk, MSC, and ONE want to create common information technology standards, which are to be openly available to the whole industry.<h3>No worries, we have the platform</h3>The new association is non-profit and aimed at decreasing red tape and increasing transparency. They have also clearly stated that they do not intend to develop or operate any kind of digital platform. As a digital platform that is designed to make the ocean shipping process more efficient and transparent, Cogoport is looking at these developments with interest. Red tape and lack of transparency are some of the key issues in moving freight that our founders want to solve.<h3>Get on board, please!</h3>It’s good to see carriers are starting to work together to solve some of the inefficiencies in our industry. We hope more stakeholders will join this initiative, as standardization and interoperability will increase the potential of the digital landscape that keeps growing, moving closer to the efficient, transparent and free movement of freight across the globe.Let’s face it, it has been long overdue. And I think they should expand their joint effort beyond IT.<h3>Money on the Table</h3>Carriers should not only be working together on IT standards, but they should also work together on managing empty containers. Today carriers each have their own proprietary container pool. Some interchange takes place, but there is a lot of money left on the table.Empty containers have to be repositioned and there is nothing much we can do about that. The number of containers that need to be repositioned can be influenced though. What is needed is a shared pool of containers. Currently, shipping companies are moving empty containers from a yard in location A to their customer in location B, while a competitor is shipping an empty container from a yard near location B to their customer near location A. And this is not an exception.<h3>Location, Location, Location... and Visibility</h3>Visibility is key, though. Shipping companies need to make sure they know where containers are. Location data should be correct and up to date for empties. Sharing them can then prevent unnecessary movement of these empties and customers can be sent a container from the closest yard that has one available.This will decrease the number of miles empties need to be shipped, while also increasing the number of times a container can be loaded and shipped in a year. Everybody wins.

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